Author Arjun Basu said it best when he said, "Content without strategy is just stuff….and the world has enough stuff."
As a brand, your goal should be to add value to your customers' lives -- not to fill their metaphorical attics with junk they neither want nor need. But without a long-term strategy, content creation can quickly dissolve into content clutter.
That's why every brand needs a content calendar. A content calendar helps keep your brand on track with its long-term goals and gives you a purposeful direction to move toward when creative block strikes.
Here at Millennial Pink Media, we love Trello for building responsive content calendars that can be edited in real-time. In this post, we'll walk you through exactly how to create a content calendar for your brand's blog or social media accounts in Trello.
Start With a Board
The first step when creating a content calendar in Trello is always to create a board. In Trello, a board is a group of lists united under a common theme -- in this case, the theme being your content calendar.
Add Lists & Cards
Trello organizes the elements of its boards into lists and cards. Depending on your brand's posting frequency, you can create a board per month, with lists for days of the week, or a board per year, with lists for each month.
After you've created at least one list in Trello, you can start adding cards to your lists. Your cards will represent every piece of content in your calendar. What's nice about Trello is that you can click and drag cards between lists, allowing you to quickly rearrange the order in which you plan to deliver your content.
Here at Millennial Pink Media, we name these cards after the prospective title of the post we plan to write. Each card allows you to then add a description, giving more information detailing what this post will be about.
Include Due Dates
Every card created in Trello allows you to add a due date specifying when the item in the list needs to be completed. You can then modify your settings to notify you via email or push notification when a task (in this case, a blog or social media post) is due.
We recommend including due dates for all of the cards in your content calendar, especially if you will be collaborating with other team members on the board. This allows you to easily communicate deadlines to your writers, avoiding miscommunication and establishing consistent procedures.
Assign Cards to Team Members
In Trello, you can invite other team members to join your board via email. You should invite all your brand's contributors to your content calendar -- this way, everyone can stay on the same page about topics, deadlines and procedures.
Once you invite team members to your board, you can even use Trello for the delivery of final drafts of blog posts or other marketing assets. Team members can upload attachments to cards, such as rough drafts as .docx files or graphic design assets to accompany a blog or social media post.
Utilize Checklists and Labels
To better streamline your content creation strategy, utilize Trello's checklist and label features to further break down the process for your contributors.
Start by adding checklists to each post. You can include each element of the content creation process, from "Rough draft submitted" to "Post published and promoted," allowing your contributors to update you on the status of their work at the touch of a button.
You can also create color-coded labels in Trello to alert contributors when posts are "Scheduled" or "Posted." This allows for easy communication between team members, without the hassle of sending an email or creating a Slack channel.